As interns, we were tasked with throwing an all-agency party. The problem? How to convince a group of brilliantly creative advertising professionals to attend a party on a beautiful Friday afternoon. They already had access to free booze throughout the building, they could afford to go out and buy their own drinks, and they probably just wanted to get out of the office.

We were talking to some of the best in the business. Many of them saw us as the lowest of the low: or the krill at the end of the food chain. So we delivered a light-hearted, self-aware party which saw the largest attendance of any intern party ever held at W+K.

Treating this like we would any other project, we started with a strategy brief and worked our way to the final execution. We created posters, sent out a video, and even made the invitation impossible to reject… literally.

My role: As the project manager, I drafted a schedule, assigned roles, and acted as the event coordinator. I ran and set agendas for our meetings and always kept the bigger picture in mind. I scouted the party videographer, arranged our drink delivery schedules, relayed information to the right people, and checked in daily with the team.

Key takeaways: As project manager, I believe it is really important to be aware of the bigger picture. It’s important to always stay calm and keep your cool in order to find quick solutions to when problems arise. In the end, schedules are important, but you have to always be prepared for when something goes wrong.